Aslehan
Aslehan is a luxury women’s bag brand centered on craftsmanship and distinctive design. The brand aims to appeal to women who value quality, refined aesthetics, and timeless style, offering products that combine elegance with strong design character. Within this project, I developed the visual identity and corporate design language of the Aslehan brand in a comprehensive way. The logo design, typography, color palette, and overall brand language were carefully crafted to reflect the brand’s sophisticated and prestigious character. A minimal yet powerful design approach was adopted to reinforce the brand’s luxury positioning. The brand’s products are created through the combination of high-quality materials and meticulous craftsmanship. Each piece is designed with a balanced approach to aesthetics and functionality, aiming to provide a timeless and refined user experience. In addition to handbag collections, the brand was positioned to expand into other categories such as textile products and accessories. For this reason, the brand identity was designed as a flexible and sustainable system capable of adapting to multiple product groups while maintaining visual consistency. This project represents a holistic design process aimed at establishing Aslehan as a strong luxury brand. From brand identity to various corporate design applications, the work was developed to support the brand’s premium and timeless presence.
The brand voice rides on a single family — Helvetica Neue — at two weights. Bold carries display moments; regular carries everything else.
Uppercase
A B C Ç D E F
G Ğ H I İ J K L
M N O Ö P R
S Ş T U Ü V Y Z
Lowercase
a b c ç d e f
g ğ h ı i j k l
m n o ö p r
s ş t u ü v y z
Numbers
1 2 3 4 5 6 7 8 9 0
