Creative
A collection of design projects, brand identities, and creative work.
infumar
Infumar is a digital platform developed to make influencer marketing more accessible, efficient, and streamlined. The platform brings brands and content creators together within a single system, enabling influencer collaborations to be managed in a more transparent and organized way. Infumar is also a startup project that I founded. As part of the project, I led multiple design areas including the naming process, brand identity design, and product interface design. The name Infumar was created by blending the words “influencer” and “marketing,” forming a distinctive brand name that directly reflects the platform’s core focus. The visual identity was designed with a modern and minimal aesthetic that reflects the dynamics of the digital world. The brandmark is inspired by the concept of a frame, referencing the idea that influencers are always “in frame.” It also draws from the familiar gesture people make with their hands to create a framing shape, symbolizing visibility, content creation, and focus. Infumar features two main account types: advertisers and influencers. Brands can create collaborations with influencers through the platform, while content creators can connect with suitable campaigns and monetize their work. In this way, influencer marketing processes become more systematic and scalable within a single digital ecosystem. Within this project, I designed the brand identity, web and mobile app interfaces, advertising visuals, and various digital design assets. Infumar represents a startup initiative aimed at redefining influencer marketing through a digital platform experience.
yapsen
Yapsen is a digital marketplace where AI turns a photo of your own room into an actual shopping cart. The user uploads a room shot, the system identifies the surfaces it can replace — sofa, lamp, rug, art — and places real, in-stock products from partner brands directly into the render. The result reads like a mood board, but every item is one tap away from checkout at the retailer's actual storefront. Yapsen is also a startup I founded. I led the project across naming, brand identity, and the product surface — covering both consumer-facing screens (B2C web landing, iOS app) and the operational tooling (B2B brand-partner panel, platform-admin dashboard). The name "Yapsen" comes from the Turkish "yap sen" — literally "you make it" — repositioning the user from a passive shopper to a curator who shapes their own space. The visual identity is editorial and Pinterest-vari: warm cream surfaces, generous whitespace, light-weight Geist for display copy, JetBrains Mono for kicker labels. A single orange accent carries the brand voice across an otherwise neutral palette. The brandmark pairs a navy circle with a sharp orange "Y" arrow — visually rooting "Yapsen" as the gesture of pointing at something you want and making it real. On the product side, the design system shipped with light and dark modes from day one, four vertical contexts (bedroom, living room, office, garden), and a render flow that compresses what would otherwise be a moodboard-then-shopping-list workflow into a single tap-to-buy gesture. Every surface — landing, render flow, result variations, account, B2B partner panel, admin platform — uses the same tokens and component kit, so the brand reads consistently whether you're a consumer browsing renders or an operator approving brand inventory.
sculPT
sculPT is a fitness marketplace and social network for certified personal trainers and the athletes who book them. A mobile-first product covering trainer discovery, package purchase, live workout sessions, coach chat, progress tracking, and admin operations. This case study presents the full design system and a working interactive prototype — 10+ screens across mobile (onboarding, marketplace, trainer profile, checkout, workout, social feed, chat, progress dashboard) and web (trainer dashboard, admin panel), rendered live in both light and dark themes with adjustable accent color, typography, density, and radius. The brand identity centers on confident athletic typography (Barlow Condensed) paired with neutral surfaces and a single orange accent, building a visual language that feels disciplined, modern, and trustworthy for the fitness vertical.
Diyansey Dance
Diyansey Dance is a pose-detection rhythm game I built in Flutter, deployed across web, iOS, Android, and macOS from a single codebase. The app turns webcam frames into real-time movement scoring: MediaPipe (web) and ML Kit (native) extract body landmarks at 30 fps, compare them against teacher reference choreography stored as pose-JSON in Firebase Storage, and surface PERFECT / GOOD / OK / MISS feedback weighted into a max-10,000 session score. This case study presents the brand identity, the always-dark design system (six dance categories with distinct color identities, four-tier feedback typography, scoring data blocks), and a complete prototype tour — onboarding, auth + profile completion, dance discovery grid, the live in-game player with HUD and scoring bursts, the session result screen, leaderboards (global + per-category), profile mastery, and the Plus / Pro / VIP subscription flow. The web surfaces include the public landing (hero / features / categories / pricing) and the admin dashboard (video library, sponsors, reports, leaderboard moderation). Firebase Auth (email + Google), Firestore (users, videos, scores, denormalized leaderboard subcollections), 16 Cloud Functions (submitScore, mirrorGoogleProfilePhoto, onUserDeleted, syncAdminClaim, etc.), and Cloudflare R2 for video CDN handle the backend. Pure logic — the ScoringEngine, leaderboard aggregation, video access rules — is decoupled into testable Dart helpers and Node validators.
Vero Vanni
Vero Vanni is a home and lifestyle brand offering products across Bedroom, Cosmetics, Bath, Home & Living, and Baby & Kids categories. The brand was conceived with a refined and timeless aesthetic inspired by Italian design culture. As part of the project, I developed the brand name. The word “Vero” means “true” or “authentic” in Italian, while “Vanni” is an Italian surname derived from Giovanni. The combination was intentionally crafted to evoke authenticity, warmth, and a distinctly European character. From the very beginning, the brand was positioned around the ideas of genuineness, natural elegance, and timeless sophistication. Following the naming phase, I built the complete brand identity from the ground up. The logo, typography, and color palette were designed to reflect the understated yet powerful aesthetic associated with Italian design. Warm tones, balanced compositions, and refined typographic choices support the brand’s premium yet approachable positioning. In addition, I developed a cohesive packaging system across multiple product categories. While maintaining a unified visual language, each category was subtly differentiated to create clarity and hierarchy. The goal was to achieve strong shelf presence while preserving brand consistency and elegance. This project represents a holistic brand-building process — from naming and identity creation to a scalable packaging system — positioning Vero Vanni as a sophisticated lifestyle brand rooted in Italian-inspired aesthetics.
Aslehan
Aslehan is a luxury women’s bag brand centered on craftsmanship and distinctive design. The brand aims to appeal to women who value quality, refined aesthetics, and timeless style, offering products that combine elegance with strong design character. Within this project, I developed the visual identity and corporate design language of the Aslehan brand in a comprehensive way. The logo design, typography, color palette, and overall brand language were carefully crafted to reflect the brand’s sophisticated and prestigious character. A minimal yet powerful design approach was adopted to reinforce the brand’s luxury positioning. The brand’s products are created through the combination of high-quality materials and meticulous craftsmanship. Each piece is designed with a balanced approach to aesthetics and functionality, aiming to provide a timeless and refined user experience. In addition to handbag collections, the brand was positioned to expand into other categories such as textile products and accessories. For this reason, the brand identity was designed as a flexible and sustainable system capable of adapting to multiple product groups while maintaining visual consistency. This project represents a holistic design process aimed at establishing Aslehan as a strong luxury brand. From brand identity to various corporate design applications, the work was developed to support the brand’s premium and timeless presence.