infumar

Infumar is a digital platform developed to make influencer marketing more accessible, efficient, and streamlined. The platform brings brands and content creators together within a single system, enabling influencer collaborations to be managed in a more transparent and organized way. Infumar is also a startup project that I founded. As part of the project, I led multiple design areas including the naming process, brand identity design, and product interface design. The name Infumar was created by blending the words “influencer” and “marketing,” forming a distinctive brand name that directly reflects the platform’s core focus. The visual identity was designed with a modern and minimal aesthetic that reflects the dynamics of the digital world. The brandmark is inspired by the concept of a frame, referencing the idea that influencers are always “in frame.” It also draws from the familiar gesture people make with their hands to create a framing shape, symbolizing visibility, content creation, and focus. Infumar features two main account types: advertisers and influencers. Brands can create collaborations with influencers through the platform, while content creators can connect with suitable campaigns and monetize their work. In this way, influencer marketing processes become more systematic and scalable within a single digital ecosystem. Within this project, I designed the brand identity, web and mobile app interfaces, advertising visuals, and various digital design assets. Infumar represents a startup initiative aimed at redefining influencer marketing through a digital platform experience.