Yapsen is a digital marketplace where AI turns a photo of your own room into an actual shopping cart. The user uploads a room shot, the system identifies the surfaces it can replace — sofa, lamp, rug, art — and places real, in-stock products from partner brands directly into the render. The result reads like a mood board, but every item is one tap away from checkout at the retailer's actual storefront. Yapsen is also a startup I founded.
I led the project across naming, brand identity, and the product surface — covering both consumer-facing screens (B2C web landing, iOS app) and the operational tooling (B2B brand-partner panel, platform-admin dashboard). The name "Yapsen" comes from the Turkish "yap sen" — literally "you make it" — repositioning the user from a passive shopper to a curator who shapes their own space.
The visual identity is editorial and Pinterest-vari: warm cream surfaces, generous whitespace, light-weight Geist for display copy, JetBrains Mono for kicker labels. A single orange accent carries the brand voice across an otherwise neutral palette. The brandmark pairs a navy circle with a sharp orange "Y" arrow — visually rooting "Yapsen" as the gesture of pointing at something you want and making it real.
On the product side, the design system shipped with light and dark modes from day one, four vertical contexts (bedroom, living room, office, garden), and a render flow that compresses what would otherwise be a moodboard-then-shopping-list workflow into a single tap-to-buy gesture. Every surface — landing, render flow, result variations, account, B2B partner panel, admin platform — uses the same tokens and component kit, so the brand reads consistently whether you're a consumer browsing renders or an operator approving brand inventory.
Case Study · 2026
Every render is a shopping cart.
Yapsen drops real, on-sale products from partner brands into your actual room photo. The render isn't a mood board — it's a basket you can hit checkout on.
Each space has its own B2B product pool. 3 active surfaces in the MVP.
Bed — Karaca
your home
Your Bedroom Yapsen
→
Sofa — English Home
your home
Your Living Room Yapsen
→
Desk — Bellona
your office
Your Office Yapsen
→
Garden set
your garden · v1.1
Your Garden Yapsen
soon
02 · How it works
Three steps, real products.
01
Photo + mask
Upload a photo of your room. Brush over the area you want to change with your finger or mouse. The size of your selection matters — include the floor where the shadow will fall.
02
AI places it
Pick your style and product pool. The AI drops real partner-brand products into your room with believable light and shadow. ~22s (Standard) / ~45s (Pro).
03
Tap, own it
Every product in the render is clickable. Brand logo, price, coupon — straight to the brand site. The render behaves like a shopping cart.
